Social Media / Video Content

Challenge:

Spike awareness, trial and preference of Restylane, Sculptra and Dysport products (aimed at correcting facial wrinkles, frown lines and folds) among dermatologists, spas and healthcare practitioners (HCPs).

Solution:

SAGE created and launched a co-branded social media advertising campaigns for each of the three brands that also featured an individual HCP. The overall solution included:

• Video Content Development for Facebook and Instagram Newsfeeds and Stories •

• Management of 50/50 cost split between the client and the HCPs

• Media Buying and Placement

• Program Analysis, Reporting and Optimization

Result:

Rolled out a successful launch program at the National Sales Meeting that saw HCP participation rise from 20 participants to 200 participants within 18 months.