New Product Launch Campaign

Challenge:

Support the launch of three new and different Cetaphil product lines, featuring seven products in total, with an integrated look across all consumer and trade focused marketing elements.

Result:

The campaign helped the Cetaphil Hydration line become the 2nd fastest growing set of new items in the facial moisturizer category and led to an Allure Magazine Best of Beauty award.

Solution:

Created a holistic launch campaign featuring the Cetaphil Hydration, Redness and Makeup Removal lines featuring:

•  National FSI (print and digital versions)
•  Social Media Content Development
• Trade Show Print Ads and Banners
• Product Photography