Event Marketing

Challenge:

Help Galderma plan an employee celebration to promote reaching the 1-million-member milestone in the ASPIRE Rewards loyalty program. ASPIRE Rewards members receive exclusive points and discounts, as well as after-care support and reminders that enhance the value of their membership.

Solution:

SAGE developed an event theme, look and feel for the celebration to be used in all communications and event-day activities. The theme was then translated to the following marketing materials:

Pre-Event

• Emails

• Posters

• Employee Desk Drops (flyers, promotional items and branded merchandise)

Day of Event

• Pop-up Banners

• T-Shirts

• Still Photography

• Video

Post Event

• Recap Email

• Recap Video

Result:

The client utilized the theme to rebrand its ASPIRE Galderma Rewards logo and strengthen aspects of the program to make the rewards more appealing to members.