Product Photography

Challenge:

Elevate the image of the brand by replacing current illustrated versions of products with actual photography and multiple label options to support differing vendor requests.

Solution:

SAGE conducted a 12-hour photo-shoot, created multiple versions (e.g. – individual, groups, full-label, clean pack, etc.) for 66 different products totaling 277 uploaded image files.

SAGE also created ten digital renderings of products that were not photographed by taking and manipulating elements from products that were photographed.

Result:

Vendor satisfaction with the quality of images utilized on the website and in trade publications increased, leading to a jump in retailers asking Cetaphil to participate in retailer-owned programs that improve ad placement and visibility with shoppers as well as prominence of display placements inside the store.